{"id":5811,"date":"2026-01-26T12:28:39","date_gmt":"2026-01-26T12:28:39","guid":{"rendered":"https:\/\/www.refonte.zaza-lili.com\/?page_id=5811"},"modified":"2026-03-30T09:00:54","modified_gmt":"2026-03-30T09:00:54","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.zaza-lili.com\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\n<p><strong>PRIVACY POLICY AND PERSONAL DATA PROTECTION (GDPR)<\/strong><\/p>\n\n\n\n<p><strong>Zelli of Sweden AB \u2013 www.zaza-lili.com<\/strong><br><strong>Last updated: February 2026<\/strong><\/p>\n\n\n\n<p><strong>1. Identity of the Data Controller<\/strong><\/p>\n\n\n\n<p><strong>Zelli of Sweden AB<\/strong><br>Address: Sveav\u00e4gen 13, 544 32 Hjo, Sweden<br>Registered with the V\u00e4stra G\u00f6taland Register, Sk\u00f6vde, under number 559040-2888<br>Share capital: SEK 50,000<br>Represented by: Ms. Madeleine Jarl<br>Email: contact@zelliofsweden.com<br>Phone: +46760066905<\/p>\n\n\n\n<p>Website hosting provider:<br><strong>o2switch<\/strong>, Chemin des Pardiaux, 63000 Clermont-Ferrand, France<br>Phone: +33 4 44 44 60 40<\/p>\n\n\n\n<p>Ms. <strong>Madeleine Jarl<\/strong> acts as the <strong>data controller<\/strong> for the personal data collected via the website www.zaza-lili.com.<br>She also serves as the <strong>Data Protection Officer (DPO)<\/strong>.<\/p>\n\n\n\n<p><strong>2. Personal Data Collected<\/strong><\/p>\n\n\n\n<p>When you place an order for <strong>ZAZA&amp;LILI<\/strong> jewelry, you are required to provide certain personal information, including:<br>first and last name, postal address, email address, telephone number, and information necessary for billing and delivery.<\/p>\n\n\n\n<p>This information is essential to process your order and fulfill our contractual obligations.<br>Without this data, we would be unable to accept or process your purchase.<\/p>\n\n\n\n<p><strong>3. Legal Basis and Purposes of Processing<\/strong><\/p>\n\n\n\n<p>Your personal data is processed in accordance with <strong>Regulation (EU) 2016\/679 (GDPR)<\/strong> and the Swedish <strong>Dataskyddsf\u00f6rordningen<\/strong>.<\/p>\n\n\n\n<p>The processing purposes and legal bases are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order management and fulfillment<\/strong>: performance of a contract (Article 6(1)(b))<\/li>\n\n\n\n<li><strong>Customer service and returns<\/strong>: legitimate interest (Article 6(1)(f))<\/li>\n\n\n\n<li><strong>Payment processing and fraud prevention<\/strong>: legitimate interest (Article 6(1)(f))<\/li>\n\n\n\n<li><strong>Accounting and tax obligations<\/strong>: legal obligation (Article 6(1)(c))<\/li>\n\n\n\n<li><strong>Marketing and newsletters<\/strong>: consent (Article 6(1)(a))<\/li>\n\n\n\n<li><strong>Website traffic analysis<\/strong>: legitimate interest (Article 6(1)(f))<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Recipients of the Data<\/strong><\/p>\n\n\n\n<p>Personal data is <strong>neither sold nor exchanged<\/strong>.<br>It may be disclosed only to the following recipients, strictly for the purposes described above:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment service providers<\/strong> (PayPal, Stripe, Qliro)<\/li>\n\n\n\n<li><strong>Logistics providers<\/strong> (PostNord, FedEx)<\/li>\n\n\n\n<li><strong>Website hosting provider<\/strong> (o2switch)<\/li>\n\n\n\n<li><strong>Contractual data processors<\/strong> bound by a data processing agreement (Article 28 GDPR)<\/li>\n<\/ul>\n\n\n\n<p><strong>5. International Data Transfers<\/strong><\/p>\n\n\n\n<p>Some partners may be located <strong>outside the European Union<\/strong>.<br>In such cases, data transfers are governed by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an <strong>adequacy decision<\/strong> issued by the European Commission, or<\/li>\n\n\n\n<li><strong>Standard Contractual Clauses (SCCs)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>You may request a copy of these safeguards by writing to: <strong>contact@zelliofsweden.com<\/strong>.<\/p>\n\n\n\n<p><strong>6. Data Security<\/strong><\/p>\n\n\n\n<p>All sensitive information (payment details, login data) is encrypted using <strong>SSL technology<\/strong>.<br>Appropriate <strong>technical and organizational measures<\/strong> are implemented to ensure the confidentiality, integrity, and availability of personal data, including access controls, firewalls, and secure backups.<\/p>\n\n\n\n<p><strong>7. Data Retention Period<\/strong><\/p>\n\n\n\n<p>Your personal data is retained for <strong>5 years from your last interaction<\/strong> (order, contact, or login).<br>Data relating to analytical cookies is retained for a <strong>maximum of 24 months<\/strong>.<br>Accounting and financial data is retained in accordance with <strong>applicable legal obligations<\/strong>.<\/p>\n\n\n\n<p><strong>8. Your Rights<\/strong><\/p>\n\n\n\n<p>In accordance with Articles <strong>15 to 22 of the GDPR<\/strong>, you have the following rights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Right of access, rectification, erasure, restriction of processing, and data portability<\/li>\n\n\n\n<li>Right to object, in particular to commercial prospecting<\/li>\n\n\n\n<li>Right to withdraw your consent at any time<\/li>\n\n\n\n<li>Right to lodge a complaint with the <strong>IMY (Integritetsskyddsmyndigheten)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Any request may be sent to <strong>contact@zelliofsweden.com<\/strong> or to the registered office of <strong>Zelli of Sweden AB<\/strong>.<\/p>\n\n\n\n<p><strong>9. Cookies<\/strong><\/p>\n\n\n\n<p>Our website uses cookies to ensure its proper functioning and to improve your user experience.<\/p>\n\n\n\n<p><strong>Technical cookies (WooCommerce, PayPal):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session: management of shopping carts and customer sessions<\/li>\n\n\n\n<li>PayPal cookies: securing payment transactions<\/li>\n<\/ul>\n\n\n\n<p><strong>Analytical cookies:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: __utma, __utmb, __utmz, _ga, _gid<\/li>\n\n\n\n<li><strong>MediaMath<\/strong>: uuid, uuidc<\/li>\n\n\n\n<li><strong>Akamai<\/strong>: 01AI<\/li>\n<\/ul>\n\n\n\n<p>These cookies are used <strong>solely for statistical and anonymous purposes<\/strong>.<\/p>\n\n\n\n<p>We use cookies only to ensure that the website functions as effectively as possible, both technically and in terms of content. <strong>Google Analytics and MediaMath<\/strong> are used to monitor and improve website content.<\/p>\n\n\n\n<p>We do not process any user-specific information. We are interested only in <strong>aggregated data<\/strong>, such as the number of visitors to the website and which pages attract interest. This allows us to ensure that the content of our website remains relevant.<\/p>\n\n\n\n<p>Although Google Analytics has the technical capability to process personal data, <strong>we do not use this functionality<\/strong>, as it is not necessary for our purposes. Google Analytics is used solely to develop and improve the website. Our legal basis for using cookies is therefore our <strong>legitimate interest<\/strong> in developing the website based on how it is used, regardless of individual users.<\/p>\n\n\n\n<p>We do not process personal data through cookies.<br>If you nevertheless object to the use of cookies, you have the option to <strong>opt out<\/strong>. If you wish to actively opt out, please click the relevant <a href=\"#matomo\" title=\"\">link<\/a> for further information.<br>Please note that if you choose not to accept cookies, <strong>certain website features may be limited<\/strong>.<\/p>\n\n\n\n<p><strong>Cookies<\/strong><\/p>\n\n\n\n<p>Cookies are used to give you, as a visitor, access to various functions. We do this to ensure that the website functions as effectively as possible. <strong>zaza-lili.com<\/strong> also uses cookies to improve the website.<\/p>\n\n\n\n<p>There are two main types of cookies:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Persistent cookies<\/strong> remain on the visitor\u2019s computer for a specified period of time.<\/li>\n\n\n\n<li><strong>Session cookies<\/strong> are temporarily stored in the computer\u2019s memory while a visitor is browsing a website. Session cookies disappear when you close your browser.<\/li>\n<\/ol>\n\n\n\n<p><strong>Technical cookies required for the operation of the website<\/strong><\/p>\n\n\n\n<p>These are cookies used to provide services or to remember settings in order to improve your visit and user experience on the website. The information shared is used <strong>solely to provide the service, product, or functionality<\/strong>, and never for any other purpose.<\/p>\n\n\n\n<p>More information can be found at the following link:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.paypal.com\/ie\/webapps\/mpp\/ua\/privacy-full?locale.x=en_IE\">https:\/\/www.paypal.com\/ie\/webapps\/mpp\/ua\/privacy-full?locale.x=en_IE<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Cookies used<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Domain<\/strong><\/th><th><strong>Cookie name<\/strong><\/th><th><strong>Description<\/strong><\/th><th><strong>Duration<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>PayPal.com<\/strong><\/td><td>x-pp-s, tsrce, ts_c, ts, enforce_policy, X-PP-SILOVER, LANG, akavpau_ppsd, nsid, AKDC, PYPF<\/td><td>PayPal is used to accept payments on our online store. The above cookies are set via the payment widget integrated into the checkout page through a pop-up window. PayPal also uses cookies on its own website to recognize customers and to shorten login time by verifying email addresses in the PayPal database.<\/td><td>n\/a<\/td><\/tr><tr><td><strong>zaza-lili.com<\/strong><\/td><td>woocommerce_cart_hash<\/td><td>Contains information about the shopping cart as a whole and helps WooCommerce detect when cart data changes.<\/td><td>n\/a<\/td><\/tr><tr><td><strong>zaza-lili.com<\/strong><\/td><td>woocommerce_items_in_cart<\/td><td>Contains information about the shopping cart as a whole and helps WooCommerce detect when cart data changes.<\/td><td>n\/a<\/td><\/tr><tr><td><strong>zaza-lili.com<\/strong><\/td><td>wp_woocommerce_session<\/td><td>Contains a unique code for each customer so that WooCommerce knows where to find the cart data in the database for each customer.<\/td><td>n\/a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Analytical cookies for monitoring and improving website content<\/strong><\/p>\n\n\n\n<p>As described above, we use <strong>Google Analytics<\/strong> and <strong>MediaMath<\/strong> to analyze how many people visit the website and which pages are of interest to visitors. This information is used to <strong>develop the website and improve marketing activities<\/strong>.<\/p>\n\n\n\n<p>We also use <strong>Akamai<\/strong> to collect <strong>anonymous technical information<\/strong> about visitors.<\/p>\n\n\n\n<p>Further information is available at the following links:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.mediamath.com\/cookie-notice\/\">http:\/\/www.mediamath.com\/cookie-notice\/<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.mediamath.com\/ad-choices-opt-out\/\">http:\/\/www.mediamath.com\/ad-choices-opt-out\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/cookie-usage\">https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/cookie-usage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=en\">https:\/\/policies.google.com\/technologies\/ads?hl=en<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.akamai.com\/uk\/en\/multimedia\/documents\/akamai\/akamai-privacy-statement-july-2018.pdf\">https:\/\/www.akamai.com\/uk\/en\/multimedia\/documents\/akamai\/akamai-privacy-statement-july-2018.pdf<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Analytical cookies used<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Domain<\/strong><\/th><th><strong>Cookie name<\/strong><\/th><th><strong>Description<\/strong><\/th><th><strong>Duration<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>mathtag.com<\/strong><\/td><td>uuidc<\/td><td>MediaMath Inc., targeting \/ advertising<\/td><td>392 days<\/td><\/tr><tr><td><strong>mathtag.com<\/strong><\/td><td>uuid<\/td><td>MediaMath Inc., targeting \/ advertising<\/td><td>392 days<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utma<\/td><td>Used to distinguish users and sessions. Created when the JavaScript library executes and no existing __utma cookie is present. Updated each time data is sent to Google Analytics.<\/td><td>2 years<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utmt<\/td><td>Used to throttle request rate.<\/td><td>10 minutes<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utmb<\/td><td>Used to determine new sessions or visits. Created when the JavaScript library executes and no existing __utmb cookie is present. Updated each time data is sent to Google Analytics.<\/td><td>30 minutes<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utmc<\/td><td>Not used in ga.js. Historically used with __utmb to determine whether the user was in a new session or visit.<\/td><td>Session<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utmz<\/td><td>Stores the traffic source or campaign that explains how the user reached the website. Created when the JavaScript library executes and updated each time data is sent to Google Analytics.<\/td><td>6 months<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>__utmv<\/td><td>Used to store custom visitor-level variable data. Created when a developer uses the _setCustomVar method. Updated each time data is sent to Google Analytics.<\/td><td>2 years<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>_gat<\/td><td>Used to limit the rate of requests. If Google Analytics is deployed via Google Tag Manager, this cookie is named <em>dc_gtm<\/em>.<\/td><td>1 minute<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>_gid<\/td><td>Used to distinguish users.<\/td><td>24 hours<\/td><\/tr><tr><td><strong>Google Analytics<\/strong><\/td><td>_ga<\/td><td>Used to distinguish users.<\/td><td>2 years<\/td><\/tr><tr><td><strong>akamai.com \/ abmr.net<\/strong><\/td><td>01AI<\/td><td>Used to collect anonymous technical information about the user\u2019s browser, operating system, IP address, screen resolution, and website navigation.<\/td><td>1 year<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>10. Automated decision-making and profiling<\/strong><\/p>\n\n\n\n<p>No automated decision-making or individual profiling is carried out. All analyses are purely <strong>statistical and anonymized<\/strong>.<\/p>\n\n\n\n<p><strong>11. Accounting data and legal obligations<\/strong><\/p>\n\n\n\n<p>Certain information (invoices, transactions, order history) must be retained to comply with our <strong>legal and fiscal obligations<\/strong>. Such data cannot be deleted before the expiration of the <strong>legal retention period (5 years)<\/strong>.<\/p>\n\n\n\n<p><strong>12. Policy updates<\/strong><\/p>\n\n\n\n<p>This policy may be updated at any time to remain compliant with legislation or internal practices. The <strong>most recent version<\/strong> is available on <a href=\"https:\/\/www.zaza-lili.com\/en\/\">www.zaza-lili.com<\/a> under the <strong>\u201cPrivacy Policy\u201d<\/strong> section.<\/p>\n\n\n\n<p><strong>13. Contact<\/strong><\/p>\n\n\n\n<p>For any questions regarding the protection of your personal data:<br>\ud83d\udce7 contact@zelliofsweden.com<br>\ud83d\udcde +46760066905<br>\ud83d\udcee Zelli of Sweden AB, Sveav\u00e4gen 13, 544 32 Hjo, Sweden<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"matomo\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. <\/strong>&#8220;Unsubscribe from the  Matomo statistics tracking tool&#8221;<\/h2>\n\n\n\n<div id=\"matomo-opt-out\"><\/div>\n<script src=\"https:\/\/www.matomo.zaza-lili.com\/index.php?module=CoreAdminHome&#038;action=optOutJS&#038;divId=matomo-opt-out&#038;language=auto&#038;backgroundColor=FFFFFF&#038;fontColor=000000&#038;fontSize=18px&#038;fontFamily=lora&#038;showIntro=1\"><\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRIVACY POLICY AND PERSONAL DATA PROTECTION (GDPR) Zelli of Sweden AB \u2013 www.zaza-lili.comLast updated: February 2026 1. Identity of the Data Controller Zelli of Sweden ABAddress: Sveav\u00e4gen 13, 544 32 Hjo, SwedenRegistered with the V\u00e4stra G\u00f6taland Register, Sk\u00f6vde, under number 559040-2888Share capital: SEK 50,000Represented by: Ms. Madeleine JarlEmail: contact@zelliofsweden.comPhone: +46760066905 Website hosting provider:o2switch, Chemin des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5811","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/pages\/5811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/comments?post=5811"}],"version-history":[{"count":0,"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/pages\/5811\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zaza-lili.com\/en\/wp-json\/wp\/v2\/media?parent=5811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}