ZAZA&LILI is, above all, a family story. That of Madeleine, our founder — a free-spirited, curious, and adventurous woman — and that of her twin daughters, Kenza and Ellin, whose close bond inspired the creation of the brand. Together, they embody a multifaceted, modern, instinctive femininity — shaped by connections, contrasts, and tenderness.
Swedish by birth and French at heart, Madeleine draws her creativity from a blend of cultures: Nordic purity, Parisian elegance, and the richness of the horizons explored through her travels.
After 20 years as a specialist agent in travel retail for various brands, Madeleine decided to launch her own brand in 2015.
A passionate creator and inspiring mother, her vision gave birth to a unique style — delicate, sincere, and deeply universal. Each ZAZA&LILI piece carries a spark of this story.
More than just a name, ZAZA&LILI is a tribute — to her daughters, but also to all women who love to express their individuality with subtlety. Women who seek beauty in simplicity, softness in gestures, and brilliance in the details
The world of ZAZA&LILI is born from this balance: between discretion and character, refinement and naturalness, personal inspiration and openness to the world. Every piece is conceived as a gentle trace, an intimate connection, a soft presence. ZAZA&LILI is a silent, free, and universal language that elevates the woman who wears
When I created ZAZA&LILI, I wanted to share more than just a jewelry collection — I wanted to share a piece of my story. Inspired by my twin daughters and shaped by a journey that spans from sports diving to fashion, and now motherhood, this adventure was born from love, resilience, and the quiet strength of being oneself.
Thank you for being here. I hope our jewelry will become, for you too, a little fragment of soul to accompany your own story.
With all my heart,
Madeleine Jarl
Founder & Creative Director
