To close the year in style, ZAZA&LILI unveils Scarlet — a new line of hammered jewelry designed to light up the 2025 holiday season. Refined, sophisticated, and unapologetically festive, Scarlet follows in the footsteps of our Linea collection: pure lines, minimalist elegance, and that subtle detail that makes all the difference — a delicate hammered finish that catches the light with every movement.

The Modern Bohemia collection embodies the perfect balance between free-spirited bohemian style and bold modernity. Designed for the contemporary woman, this line of jewelry reflects creative freedom, unique style, and confident elegance.

Bare feet in soft sand, skin gently warmed by the sun, hair tousled by the ocean breeze and kissed by salt water… ZAZA&LILI’s Summer 2025 campaign invites you to embrace that liberating feeling of escape that makes every summer unforgettable.

For centuries, the pearl has transcended eras without ever losing its glow. A symbol of femininity, softness, and elegance, it has adorned queens and artists, timeless icons and free-spirited women alike. At ZAZA&LILI, it finds its natural place in our collections — reimagined with modernity, sincerity, and intention.

It all began there. In the North — among silent forests and endless lakes, where the summer sun never truly sets and the seasons shape the soul.Sweden, the birthplace of our founder Madeleine, is more than a childhood memory: it is an ever-present source of inspiration, a foundation of softness, raw beauty, and precious simplicity.

Where nature meets light, and simplicity becomes beauty. For this new shoot, we chose to set our gaze on a serene, sunlit landscape: the French countryside — where time seems to slow down and every detail resonates differently.

By the water’s edge, in a quiet corner of Croatia, our campaign came to life. Where silence blends with shimmering reflections, where shades of blue stretch to the horizon, and where the moon — discreet yet majestic — lays its silver light across the sea.