By the water’s edge, in a quiet corner of Croatia, our campaign came to life. Where silence blends with shimmering reflections, where shades of blue stretch to the horizon, and where the moon — discreet yet majestic — lays its silver light across the sea.

Where nature meets light, and simplicity becomes beauty. For this new shoot, we chose to set our gaze on a serene, sunlit landscape: the French countryside — where time seems to slow down and every detail resonates differently.

It all began there. In the North — among silent forests and endless lakes, where the summer sun never truly sets and the seasons shape the soul.Sweden, the birthplace of our founder Madeleine, is more than a childhood memory: it is an ever-present source of inspiration, a foundation of softness, raw beauty, and precious simplicity.

For centuries, the pearl has transcended eras without ever losing its glow. A symbol of femininity, softness, and elegance, it has adorned queens and artists, timeless icons and free-spirited women alike. At ZAZA&LILI, it finds its natural place in our collections — reimagined with modernity, sincerity, and intention.

Bare feet in soft sand, skin gently warmed by the sun, hair tousled by the ocean breeze and kissed by salt water… ZAZA&LILI’s Summer 2025 campaign invites you to embrace that liberating feeling of escape that makes every summer unforgettable.

The Modern Bohemia collection embodies the perfect balance between free-spirited bohemian style and bold modernity. Designed for the contemporary woman, this line of jewelry reflects creative freedom, unique style, and confident elegance.